What if you were only 8 weeks away from...

Driving your projects with more confidence, knowing you can finally back up any design decision you make? Or developing an eye for good design – even if you never thought it possible?

Design 101 for Copywriters is ideal for:

If your work is tied to words and results, ignoring the role of design is... kind of impossible. Question is, how much are you willing to leave to chance when it comes to your copy?

Conversion Copywriters


Pros of the written word

Let me take a (very) wild guess... 

You are here because you're done.

You are DONE:

  • with that nagging feeling that all those wireframes you create don’t look quite right
  • relying on your gut or guessing your way to “presentable” wireframing
  • feeling like an amateur and taking forever to update your website because you don't know where to start or how to make sense of those Squarespace templates 
  • not standing your ground (respectfully) to a well-meaning, hard-working designer out of fear of overstepping or coming off as an obnoxious know-it-all
  • working in a bubble when you should be working as a DREAM team with your client's designer(s) to reach those ambitious project goals
  • watching your copy get crushed under the weight of design decisions that you just *feel* are not right... but can't really put into words

Does any of the above sound familiar?

If you just caught yourself nodding along, with painful experiences re-surfacing in your mind's eye... then I got great news for ya! Because chances are...

You're exactly where you need to be. 😌

Have we met yet?

I'm Rali. Conversion copywriter and #EmailGeek by day, UX/UI design-obsessed nerdy person at all other times. Extra passionate about making design more approachable for other copywriters, and helping them feel empowered to step up their game and become their clients' new, best-kept secret.

My mission? 

To help you get dangerously good (and sought after!) by mastering the key design fundamentals and honing your visual skills. So you can bring more value to your clients, start working with designers as a dream team, and OWN your process, every step of the way. ✨ #Confidence

Why trust *me* to teach you this design stuff?

I first heard about copywriting as a graphic design student 15 years ago, with next to ZERO plans of ever writing copy. But, life De Quervain's happened.

Fast-forward a couple of years and a handful of master plans gloriously up in flames...

Just days after getting immersed into my conversion copywriting training from the legendary duo, Joanna Wiebe and Ry Schwartz, wireframing quickly became my biggest secret to showing up as a PRO... way before I ever felt like one. #TrueStory

Naturally, I'd also be bringing up design in slack conversations every chance I'd get.

Why? 🤔

Because no one's really teaching us anything about design, how it affects our work, or even how to work with designers in a more meaningful way.

All those moments of feeling un- or under-appreciated...

Discouraged by how your copy was implemented... 

Or frustrated that you didn't really have a say in any of the design decisions (even though you said you'd review the copy before it went live)... 

Simply because it's been drilled into us that we need to just "stick to our lane" and not "try" to play the role of a designer.

(Fyi, haven't seen anyone do that yet...)

And after having worked so damn hard on your copy... there's suddenly an invisible but very real visual bulldozer that comes right on time to completely demolish your effort. 😭 

Design background or not, I wasn't immune to any of this, either.

So, after it *finally* hit me and I saw how critical it is to have at least a basic understanding of design from a copywriter's unique POV…

I started laying down what *my* ideal course plan would include, based on everything I know and everything I'd observed, noticed, or gotten frustrated about over time. 

And with tons of warm support and encouraging nudges from some of my fave peeps 🥰 (and a generous dose of paralyzing fear enmeshed with epic levels of excitement)...

I ran a live, 2-hour beta workshop for a tiny group of awesome humans to validate the idea. And that's how Design 101 for Copywriters came to be.

The 2-hour workshop was just the tip of the iceberg.

We barely covered it all. *gasp* 

But it was packed with examples from different industries and types of copy, which helped everyone get a much more solid understanding of why design matters...

And how to start honing those invaluable visual skills.

After taking all my beta testers' feedback, I expanded the content and mapped out everything I'd include in the ultimate design course for copywriters.

All while making sure that there is:

  • enough time between modules so it doesn't feel rushed or overwhelming
  • plenty of space for actual implementation through exercises that help you build your own wireframing components while also getting better at Figma, or any other tool you plan on using (2-in-1 combo and #ToolAgnostic)
  • a gradual path to learning, taking you from the fundamental design basics to more advanced concepts that can amplify your copy (and the value you bring to clients)
  • an opportunity to get personal feedback from me
  • an option to join a cohort-based community that doesn't add more pressure to your already communitied-out self but, rather, gives you a space where you can get support during office hours, ask questions, and *still* have access to all threads and resources, even after your cohort ends

So, while a quick-and-dirty wireframing course can show you how to use Figma (R.I.P. AdobeXD)...

Or find your way around a wireframe so you can have a slightly more decent way to present your copy than in a mere Google Doc...

It won't *really* tell you much about HOW to make visual decisions that help support your copy and amplify its impact when you present it to your client. 

And if you find a youtube tutorial on design, well, 97.99% of the time it will be geared towards aspiring designers, devs, or those who work with design professionally.

Which... doesn't quite apply to us. 🦩

And that’s JUST the kind of gap I’m trying to close with Design 101 for Copywriters.

Introducing Design 101 for Copywriters:

The missing manual on design by a copywriter. FOR copywriters.

An 8-week program designed to help you master the basics of design, so you can drive your projects with more confidence. Become your clients' best-kept secret. And *finally* bridge the gap between copywriting and design.

What's inside 

Design 101 for Copywriters

The course is centered around the key design principles that are ever-present in good design (or that get misused or ignored in not-so-good design).

By alternating between core modules with bite-sized lessons and implementation weeks (one after each core module), you'll get the perfect balance between theory and hands-on application to make those concepts stick. 

Module 0: Intro

In this introduction module, you’ll get familiar with some of the most important decisions that went into designing and planning this course. And, while it may seem trivial, I want to make sure that we’re both in complete alignment.

We’ll cover three critical ways you can make the most out of this course so that it becomes one of your trusty, reliable resources no matter the stage you’re in your business. And I’ll share with you the two key mindset shifts that can make all the difference in your business.

🔓 Unlocks: on signup

Module 1: The Foundation

This might be the most important module out of all in Design 101 for Copywriters. We’ll untangle some of those jargony design terms and what they actually mean for us and the work we do as copywriters.

We’ll also talk about the One Principle to rule them all, and how you can start looking for it in all marketing materials that come your way. So you can ground your arguments about design not just on messaging hierarchy, but also on the “packaging” that either supports or disrupts that messaging hierarchy.

🔓 Unlocks: Monday, Jan 30 

Module 2: Design Principles (pt. 1)

By the end of this module, you will have taken a deeper dive into all the ways you can use contrast, text, and colors to your advantage, as well as how these elements can impact accessibility and the online reading experience.

While wireframing is typically grayscale, colors, contrast, text, and text formatting are essential ingredients of any piece of copy. And when you can tell the difference between a good, a poor, and a so-so application of each (and how it affects the goal of the copy), you can make your recommendations and copy audits THAT much more valuable to your clients.

🔓 Unlocks: Monday, Feb 13 

Module 3: Design Principles (pt. 2)

Continuing with our close-up of key design principles, in this module, we’ll take a look at one thing that can instantly improve any wireframe or design. It's what gives your copy some much-needed breathing space to do its job: hold your reader’s attention and provide resting places for their eyes at strategic points.

We’ll also talk about layouts, whether you should come up with one for each project, and what you need to consider as you’re putting together your wireframes or analyzing your clients’ (or their competitors’) marketing materials. 

🔓 Unlocks: Monday, Feb 27

Module 4: Practical Considerations

As we wrap up, this is where we’ll explore how different devices affect the way your copy appears on a page, and how involved you should be in this process. We’ll go over everything you need to consider, specific device limitations you should know about, and how to start building a swipe file that also includes mobile-friendly designs.

We’ll also talk about the different kinds of wireframing (low, mid, and high fidelity), which ones to use when, and how everything we’ve learned so far applies to this (super exciting) process of seeing your copy come to life. Something your clients will always appreciate seeing. 

🔓 Unlocks: Monday, March 13

BONUS #1: The X-Factor Masterclass (UX basics)

This masterclass is all about the fundamentals of UX (user experience) design, UX writing (or content design), the difference between those and UI design (user interface design), and how all these fancy terms affect our work.

We’ll talk about certain laws of UX, how a great user experience can improve conversions (if at all), and everything you need to know about dark vs light patterns, including how to spot them in marketing materials of different industries and in various contexts. If everything we covered so far was in 2D, this is where we bring in the 3D depth of the online experience, and how it relates to copy.

🔓 Unlocks: Monday, March 20 (during our final Implementation week)

BONUS #2: Creative Direction Masterclass

In this bonus masterclass, we’ll cover everything you need to know about presenting your copy, handling uncomfortable conversations, dealing with helpful (and not so helpful) feedback from clients and their teams, and how to drive your projects from start to “going live”.

We’ll also talk about ways you can build and nurture a respectful relationship with your clients and their designer(s), how to communicate more effectively with the creative team, and how to provide guidance and direction, so your projects end on a successful note.

🔓 Unlocks: Monday, March 27

You also get:

Design 101 for Copywriters - 4 Implementation Weeks
Design 101 for Copywriters - 4 Workbooks

Design 101 for Copywriters started as a humble, live 2-hour workshop

Here's what the lovely Beta Testers who took part in it had to say about the experience:

As a conversion copywriter, my copy plays a psychological game. It's all about the reader's experience and getting into their head.

And I'll be frank - my copy is usually pretty dang long. Longer than your average web page, or whatever.

I want the copy to draw the reader's attention, make it super easy for them to mentally process info. And so the final design needs to support my copy's goals.

Rather than scare readers off with "f*kn hell this is a lot of reading" -- the design needs to make my copy look less overwhelming. It should encourage them to keep reading... without resorting to clichés like 3-column layouts, etc etc.

Problem is: design is NOT my area of expertise. This kinda feels like a bottleneck. Because the *look* of my copy can be make-or-break for my client's conversions. I've searched and searched... but haven't found a thorough design resource for conversion copywriters specifically.

I mean, shout out to Nielsen-Norman and everything, but I disagree with some of their sweeping generalisations. Particularly their (annoyingly popular) proposal that people on the web don't read - they scan. Yeah... because most content on the web is hella boring.

For me, it's like: where is the unicorn who values the power of conversion copy AND is a trustworthy resource for design and UX?

I'm not talking about design-y copywriters who occasionallyyyy throw out a mini-course... and like a blog post 2 years later. Nah, I mean - *thee* expert who's deadass serious about this. Who's committed. Who has a powerful voice. So I think your years of expertise in this space are so well-needed right now, Rali.  

And the workshop was SO good. It definitely exceeded my expectations! I gained a deeper level of understanding for design elements. 

Not just seeing the 'look of a page' as this abstract thing - but finally realising all the different components that make up good graphic design (and that we copywriters should be aware of).

The examples were SO SO helpful.  Especially because you showed "good" and "bad" ones. Because you mix the examples with design fundamentals, as the presentation went on I could analyse the examples more critically. In fact I'd say *that's* the main thing I've walked away with: a more critical eye for design choices that work and don't work. Yay!

What I like is that you're guiding, nurturing us, to see things critically -- rather than just spoon feeding us facts. I also liked that you constantly reinforced the real purpose of design: which is to *support* the copy.

What you covered helps conversion copywriters approach wireframe decisions in a more strategic way, defend decisions better, and give more helpful feedback to designers during the creative direction stage.

…what more can I ask for? :D

You know your design (& UX) shit and you've made these teachings copywriter-friendly. You have SO much passion and enthusiasm for this topic -- it shines through. And it makes learning from you even more fun to do. 

At the same time, you're incredibly honest so I know I can trust you to get the real lowdown on this sheeeet.

Also, this has to be said: excellent use of (adorable ass) GIFs, madame.

*Feedback based on the live Design 101 workshop (for Beta testers)

Myra Ahmed

Conversion Copywriter & Brand Voice Strategist for B2B & SaaS

Why join DFC right now?

If a 2-hour live workshop managed to lead these copywriting pros to some major shifts in how they saw that complex, powerful relationship between copy AND design...

What could 8 weeks of unpacking and practicing these design concepts lead to? 🤔 

✨ A magical sense of confidence? You got it.

🎯 A brand new skill you proved to yourself you could build? Absolutely.

🌍 A world-view completely changed for the better? I can only hope so. 

Join Design 101 for Copywriters today and...

Start the year by building a skill that can completely help transform how you see yourself as a copywriter. 

How your clients see you. 

And how you feel about the work that you do. 

Ready to level-up your skill set?

Make 2023 your year of unshakeable confidence and become that full-stack, irreplaceable messaging strategist your clients can't imagine being without.


The ultimate leveling-up option if you want to master the basics of design but don't need any extra support. #FLY-SOLO



  • Lifetime access to all 4 core modules 
  • 4x Implementation weeks (one between each core module)
  • 4x Workbooks (one for each core module)
  • All over-the-shoulder tutorials as they get released during implementation weeks
  • BONUS #1: UX fundamentals masterclass
  • BONUS #2: Creative direction masterclass
  • All future updates and bonuses

(capped at 9 spots)

Everything in Core Plus, only more EPIC: You'll have direct access to me and get my personal feedback on all workbook exercises AND one project of your choice (for either a client or your own business).



OR 3 monthly payments of $299

  • Lifetime access to all 4 core modules 
  • 4x Implementation weeks (one between each core module)
  • 4x Workbooks (one for each core module)
  • All over-the-shoulder tutorials as they get released during implementation weeks
  • 8 weeks of community access & OH (plus 2 bonus weeks exclusively for Early Birds)
  • Personal feedback on workbook exercises
  • Personal feedback on one project
  • BONUS #1: UX fundamentals masterclass
  • BONUS #2: Creative direction masterclass
  • All future updates and bonuses

All prices are in USD. European VAT is calculated during checkout (where applicable).

The workshop* was so valuable, it didn't feel like two hours at all! It's rare that I attend a webinar this long and don't check my phone at least once, but with the examples and exercises you used I felt really engaged.

Also, you clearly know your stuff, but you didn't come over all "I know best!", which created an environment where we could openly ask questions if we had them.

The workshop covered an aspect of copywriting that I don't see discussed often so I find it intriguing. It really made me stop and think. This may sound like a small thing, but in today's environment I feel that this is a big deal!

I often design emails for clients as well as write them, but I'm guilty of falling into autopilot and doing things as I always have. This workshop is helping me to revisit some of my design ideas.

And on the flip side, it made me reflect on my bigger projects where copy is often all that is required, and submitting the copy is the 'end' of the project. It's made me change my approach on handing over copy, doing so in a way that will lay out how I envisaged the emails whilst writing them.

Where Design 101 for Copywriters went beyond my expectations was the use of examples and exercises. I found those really valuable.

Oh, and I know it's a small thing but I really liked the emails you sent in the run up to and after the workshop. They were well written and engaging.

There was also so much attention to detail in the design of your presentation slides, which just made the whole experience feel really slick and professional (which you are obviously, but you know what I mean!! :) )

*Feedback based on the live Design 101 workshop (for Beta testers)

Vicky Smith

Email Strategist & Copywriter, Flic Email 


Aka the Skeptic's Corner for all those good, essential questions you need to ask before joining Design 101 for Copywriters

I don’t know anything about design. Will DFC still help me?

If that's the case, this is exactly why you should consider joining.

Through building your observation skills and analyzing designs around you, you will start sharpening your eye for design and getting more comfortable with design concepts: talking about them, explaining them and, above all, taking note of them as you audit competitors, browse online, or engage in the usual copy swipe collection process. (Just me? 😅)

You’ll become a lot more aware and critical of what works, what doesn’t, and how all these design principles affect the overall experience of the reader, regardless of whether it’s a page, email, blog post, keynote presentation, or virtually ANY graphic that contains copy.

Remember: the goal isn’t to turn you into a designer or a magical unicorn. It’s simply to help you strengthen your visual skills, so you can uncover issues you’d otherwise not even notice in an audit you do for a client, your own website, or a wireframe you’re putting together. 

That said, if you *are* looking to learn design with the purpose of actually offering it as a service, this isn't the right course for you. DFC is all about breaking down design for copywriters, so the assumption is that anyone who joins has little to no design experience. 

How much time do i need to set aside every week?

I’ve intentionally separated theory from implementation, so that you can have a more balanced learning flow while also avoiding those nasty dips in motivation and momentum. Those dips usually follow after that initial excitement of joining something new slowly starts to dissipate.

So, for the next 8 weeks, I’d suggest blocking out between 1-3 hours each week to watch the core module content and prep for the implementation week that follows.

During implementation weeks, this time estimate may be more (or less) for you, depending on the nature of the exercises, how much time you’re willing to dedicate doing them, and how in-the-zone you get as you (hopefully) start enjoying dipping your toes into these calm, design waters.☀️ 

Where will I *actually* use what I learn in the course?

If I told you anywhere and everywhere… would you believe me?

Whether you’re writing copy for:

- websites
- emails
- sales pages
- landing pages
- ads (and all their many limitations)
- blogs/content

- lead magnets

- pop-ups
- case studies
- presentations (slides)

– proposals and other documentation
- yourself and your business
- your clients

... Or you simply want to be able to put together some text with graphics (like a youtube thumbnail) and instantly know what’s working, what doesn’t, and HOW to fix it…

What you learn in DFC will be a lifelong skill you can rely on for as long as you need it to. 

And the only reason why that's possible is because we’ll be covering the fundamentals that good design is based on. Which means timeless principles over here-today-gone-tomorrow trends.

Is this going to teach me wireframing and all that good stuff?

Yes and no. Let me explain.

DFC isn’t a wireframing course and it’s not a course on Figma, AdobeXD, or any of the prototyping tools out there (which is what wireframing is also known as in fancy UX-design lingo).

So, you’re not getting a bunch of tutorials to watch while I go and create a wireframe from scratch, record it, voice-over-it, and then leave you to figure out how to replicate the same wireframe for a project... even if it doesn't even fit your copy's flow, messaging hierarchy, or your client's brand.

But, during each Implementation Week that follows after every core module, you will have a companion workbook with exercises that will help you create individual parts of a wireframe. So, in a way, you’ll be learning to wireframe (and getting better at it) indirectly, through those exercises.

The reason for this is simple:

Instead of going BIG and feeling massive overwhelm by trying to tackle a whole page from the get-go, we’ll be approaching wireframing bit by bit, so that you feel completely comfortable with your tool of choice by the end of the course.

(And, even though we'll be using one main tool for this, the principles of the course are tool-agnostic. Which means, it doesn't really matter what tool you use.)

And the best part?

Because you will have created all those pieces on your own, based on your own flow and process, you will have a library of elements to draw from for your next project. Without wasting time and without trying to squeeze your copy into someone else’s template.

Of course, all the exercises are optional. There's absolutely no penalty for *not* doing them. 

But it's the best way to take what you learn and apply it, so it becomes almost like a second nature to you. (Or third, if you feel that was a bit of a stretch.) 🤔

Can this course really help me in my discussions with my clients?

Yes. And not just with clients but also with designers and anyone else who is on the Feedback Committee actively throwing raised eyebrows at your copy. 🧐

One reason is you’ll have internalized a set of specific design-related words you can confidently use and concepts to be mindful of when talking about your copy and design.

The other reason is the Creative Direction Masterclass: this is where we’ll cover things like how to present your copy, what to do when you get pushback, how to handle disagreements, and what to focus your attention on when you’re reviewing the design and copy together, before it goes live.

By the time this bonus gets released, you will have gained the foundational pieces that, together with the Masterclass, will help you handle any situation successfully, without overstepping any fragile, invisible boundaries. All while keeping the goal of the project front and center at all times. 

Should I be worried I'll turn into a weak copy of a designer?

This is such a great (and perfectly valid!) question.

And, I could be wrong, but it sounds like there’s a strong undercurrent of assumptions lurking somewhere in there. One of which being that you won’t know enough to justify speaking out about something you’ve noticed (even though it could be an issue for the performance of your copy).

Repeat after me: If the design is not serving my copy, I have every right to bring it up to my client’s attention (and/or the designer) and start a conversation around it.

Bringing up design issues, doesn’t mean that you are or will become a weaker version of the designer who’s on your client’s team. It just means that you:

✨ care enough about the success of your work AND the success of your client
✨ are someone who actually pays attention to detail (instead of merely claiming it #RESUME)
✨ get how the messaging is a HUGE part of the success recipe but ALL else needs to support it

I could go on, but the main point I’m trying to make is this:

Getting familiar with design doesn’t mean getting into fights or stepping on anyone’s toes or starting arguments just for the sake of showing off your skills.

It simply means that you have a better understanding of where your copy lives, the different contexts and limitations there are to consider (because they're there and are real), and how graphic elements (and overall user experience) can affect conversions in certain cases.

Combining your knowledge of marketing and copywriting, and becoming more sensitive to good and not-so-good design practices, will only lead you to have MORE meaningful conversations with designers and clients, so you can also get your point across faster and get everyone aligned.

Will you be sharing any wireframing templates?

The only kind of templates I believe in are the ones you create yourself. Because, once you do, they become a seamless part of your process or workflow.

Throughout DFC, I encourage you to step into the discomfort with me, and create your own simple (yet non-overwhelming) library of components as you’re gradually doing your workbook exercises.

That way, you can create and set up your own templates in a way that makes sense for YOUR process, and avoid having to to start from scratch every time.

How do I know which tier is right for me?

For those who prefer doing courses on their own and don’t really need (or want!) another community or to get feedback on any of the companion workbooks, CORE is the best option.

The only reason I’ve added a community component and a “get feedback” option is because everyone learns differently and, sometimes, getting that extra level of support or interaction can make all the difference. 

At the same time, I didn’t want to fabricate a sense of FOMO when, truly, there is none.

I despise FOMO with a fervent passion. And I also don’t want to lure you into joining a higher tier with any shiny, time-limited bonuses. It goes against my values and everything I believe in.

So, no matter which tier you join, you will have access to the same content, bonuses, and everything else I add to DFC. 

The only thing I can’t multiply or make more of is my time and energy. Which is why the community tier (Core Plus) and community & feedback tier (Core+ Epic) are capped.

What if I don’t have time for ONE. MORE. Community? 

Community fatigue is real.

I know it, you know it. The gurus know it. But, as much as I don’t like the pressure that comes with online communities, I’ve also found some of them to be catalysts for growth.

The real purpose of a community, at least to me, is to lift you up, empower you, spark powerful ideas, and support you in every possible way by bringing meaningful conversations to life.

So, the way I envision the DFC community is as your support system during your cohort and that safe space where you can ask anything. I’ve learned the most from other people’s questions, so never feel bad about lurking or just listening in.

As a creature of habit, order appreciator, and general overthinker, I find calm in organized, clean, and thoughtfully created spaces where you can engage with others. So, as the host of this community, I promise to do my best in creating a warm, welcoming space where you can:

✨ hop in and find answers to any questions you have
✨ get support when you need it
✨ engage with members of your cohort

✨ return to and access, even after the 8 weeks are over*

I know what it’s like to be in communities where there’s too much going on all the time, or too little. But the last thing I want is for our community to become a burden or one more place you have to check in and feel all “meh” and “ugh”.

And while I may not always have the right answer for you,  I'll make sure to help you get as close to one as I can, or – at the very least – point you in the right direction.

Just remember: the only stupid question is the one you don’t ask. So please, ask away!

⚡️*Early Birds on Core Plus and Core+ Epic get 2 extra weeks of Office Hours as a bonus. (While I won't be actively involved in the cohort channels after those 10 weeks we'll be spending together, there will be "Common Lounge" areas, where this and all future cohorts will be able to post. Getting support is one of those important channels. In other words, I won't leave you hanging. 😊)

Is the content pre-recorded or live?

All core modules and bonuses will be pre-recorded, uploaded to the course dashboard, and made available on the date they're scheduled to be released.

While live events are great for that extra community aspect and being able to show up live, they also come with a ton of planning and scheduling around timezones. And, what happens is that some peeps won’t be able to make it, which sucks for them and for me.

The other thing about live events is that the level of quality control in terms of sound, visuals, technical glitches, and all these little things in between can make it a bit of a “less than” experience. Or it could just be me and my incredibly high standards. 😅 #RecoveringPerfectionistJokes

So, in order to create a consistent flow of progress (or at least encourage it), all of the course content will be pre-recorded.

I know that many are looking forward to the two bonuses coming up. 🥰

So, as an Early Bird, you’ll be able to share with me any and all questions you have about:

A) UX design or UX writing and
B) about presenting your copy and collaborating better with designers

That way, I can make sure to address them in the relevant sections of the masterclass, so that both bonuses are extra valuable and jam-packed with just the things YOU want and need.

What other bonuses do you have planned for DFC?

For this first cohort, the two bonuses you’ll get are the X-factor Masterclass (or the UX fundamentals every copywriter should know about) and the Creative Direction Masterclass (aka your guide to handling design feedback and driving your project until the copy is live).

New Over-the-Shoulder Tutorials will be recorded over time and you will have access to all of them. Also, any new or updated workbooks, PDFs, or other bonus resources I add, you will have access to as soon as they drop in the course dashboard.

The next big additions I’m considering adding to DFC will be around wireframing and branding. If they get added to the course, you’ll automatically get access to them.

But If I release them as standalone products, you will get 50% off simply because you joined DFC as an Early Bird. (There's nothing like the feeling of adding a coupon code at checkout and seeing that price drop automagically, right?)

I deeply value generosity and those who appreciate the people who’ve trusted them early on. Being grandfathered into a certain price or getting new course additions and bonuses without having to pay extra? Those are things that give me a special kind of comfort and joy, as silly as it may sound. They just make me feel good about my past self’s wise buying decisions.

So, I'm aiming for something similar here.

(And, don’t worry. Unless I’m under the influence of anxiety, I don’t forget things easily.) ✨

So what exactly am I getting when I sign up today?

DFC is a video-based*course with:

✨ one introduction module

✨ 4 core modules

✨ 4 implementation weeks, and

✨ 2 bonus masterclasses

*All videos are in 1080p, with crisp sound, and closed captions that have successfully passed my vigilant hawk's eye. (So, none of that low-Q audio and super pixelated Loom video stuff.  👎)

It also includes 4 workbooks, relevant handouts, and over-the-shoulder tutorials based on the workbook exercises, which I’ll be doing along with you.

Module #0 (your introduction module) will be immediately available to you after you register your account on the student platform.

👋 Your Welcome Pack with everything you need to know about your tier will make its way to you within 24 hours of joining DFC, and will be delivered by email.

⏰ All 4 core modules will be dripped, starting Monday, January 30. That’s when Module #1 is going to unlock and show up in your course navigation bar. In between releases, there’s an Implementation Week to put each core module into practice, and avoid losing that momentum.

📗 Workbooks are made available on Fridays (same week that your core module unlocks), so that you can get a bit of a head start for the Implementation Week that’s to follow. (The pre-workbook for Module 0, for example, will unlock on Friday, January 20.)

✨ The two bonus masterclasses include one on UX fundamentals and one on how to provide creative direction during that final stage of any copywriting project. The first of these two bonuses will be released on the final Implementation Week. (I explain why in more detail in Lesson #2 of the introduction module.)

Apart from that, you will also get all future updates, bonuses, resources, and anything else I add to DFC. Because I truly mean it when I say that I want this to be a course that keeps on giving.  This is why I’m not thinking of DFC as a one and done deal but, rather, as something that will keep on growing and evolving – and hopefully make you feel all nice and warm on the inside just because you joined as a one of the magnificent Early Birds. 🦩

📝 Side note: All to-be-released modules will be visible in your course navigation sidebar but grayed out so you know what’s coming up. They're also set to auto-collapse so that only the active module is fully expanded. Otherwise, seeing a long block of modules and lessons all at once can trigger a massive case of overwhelm, which is something I wanted to avoid.

What if I just don’t enjoy the course?

As long as you drop me a line at rali@designforcopywriters.com within 30 days of joining any of the DFC tiers (full or payment plan), you will get a full refund.

No questions asked. No proof of “completed work” needed.

That’s my “Integrity First” Guarantee.

The only thing you may not get back are the payment processing fees.

I’ve intentionally kept all payment plans without surcharges because that’s never sat well with me in the past when I’ve bought other courses. Yes, it works from a marketing/sales POV. But, as naive or hopelessly idealistic as I may be, I’m doing things in a way that A) makes me feel good and B) is aligned with how I think about business.

So if you find that DFC is not ticking all the boxes for you – for whatever reason – email me within that 30-day window, and I’ll hit rewind on your purchase.

📌 That said, any cancellation and refund requests after those 30 days will not be accepted, as per the Terms and Conditions you will have agreed to during checkout.

I have a question that’s not answered here.

Drop me a line at rali@designforcopywriters.com and I’ll do my absolute best to help.

I loved the structure of the presentation and how everything flowed.

The thorough but simple explanation of the concepts, and the fact that you chose to start with the design concepts because they might seem obvious but they are not.

You covered everything accurately and with useful examples. (I used to write blogs for a design company so I was already familiar with the concepts and that's how I know that you presented them accurately.)

The tons of examples were super useful. How you walked us through them gave me a deeper understanding of the design concepts and the exercises prompted deep thought about the design principles.

I really enjoyed learning from you, Rali. Your presentation style and demeanor, so well spoken, paced, clear and calm. You're an excellent designer, presenter and human :)

*Feedback based on the live Design 101 workshop (for Beta testers)

Wangari Peris

B2B SaaS Conversion Copywriter

You've made me look at pages differently. It opened my eyes a bit and triggered my curiosity. 

I wanted to learn more about how design can help or hinder the impact of the copy and the current 2-hour Design 101 workshop* definitely gave me the basics for that. 

I loved the examples you gave and especially loved the exercises where we got to flex our design-muscles, small as they currently are. ;) It made me want to check out my inbox and swipe file, so I can flex and build those muscles more.

I enjoyed the workshop, your enthusiasm and knowledge came through clearly. :)

*Feedback based on the live Design 101 workshop (for Beta testers)

Birgit Fleischmann

Email Strategist & Conversion Copywriter

Self-empowerment starts with the decision to level up

If you're ready to build a skill you can use for your own work as well as for your clients, and become dangerously good... Design 101 for Copywriters is the program for you.


The ultimate leveling-up option if you want to master the basics of design but don't need any extra support. #FLY-SOLO



  • Lifetime access to all 4 core modules 
  • 4x Implementation weeks (one between each core module)
  • 4x Workbooks (one for each core module)
  • All over-the-shoulder tutorials as they get released during implementation weeks
  • BONUS #1: UX fundamentals masterclass
  • BONUS #2: Creative direction masterclass
  • All future updates and bonuses

(capped at 9 spots)

Everything in Core Plus, only more EPIC: You'll have direct access to me and get my personal feedback on all workbook exercises AND one project of your choice (for either a client or your own business).



OR 3 monthly payments of $299

  • Lifetime access to all 4 core modules 
  • 4x Implementation weeks (one between each core module)
  • 4x Workbooks (one for each core module)
  • All over-the-shoulder tutorials as they get released during implementation weeks
  • 8 weeks of community access & OH (plus 2 bonus weeks exclusively for Early Birds)
  • Personal feedback on workbook exercises
  • Personal feedback on one project
  • BONUS #1: UX fundamentals masterclass
  • BONUS #2: Creative direction masterclass
  • All future updates and bonuses

All prices are in USD. European VAT is calculated during checkout (where applicable).

I recently completed my first homepage project and I wished I could have had more input on the design front. If I had better knowledge, I would feel much more confident (and indispensable to the client!) if I could offer advice in the area, too.

I feel like the workshop* has given me a solid, all-round introduction to the basics of design for copywriters.

It met my expectations very well. I can’t think of anything that wasn’t covered to be honest.

*Feedback based on the live Design 101 workshop (for Beta testers)

Rosie Lacks

Conversion Copywriter

I need to watch this workshop more than once. There's SO MUCH great content to think about and absorb. I love how you walked through all the examples - super helpful.

You know what you're talking about, and I learned a lot.

I am starting to understand what is wrong with the visual layout of my website (which is good), but I don't really know how to fix it. I will watch this again as I rework my website design to see if I can get it to look more pleasing to the eye. I think reworking the white space, image sizing, and visual contrast will make a big difference to start.

Thanks so much for letting me test your workshop!

*Feedback based on the live Design 101 workshop (for Beta testers)

Marina Gabor

Email Strategist & Conversion Copywriter 

The “Integrity First” Guarantee
I'm incredibly passionate about Design 101 for Copywriters and the kind of visual skills it can help you build.
And I’m 100% committed to seeing you soar to new heights so that, come December, you look back to this moment and feel like it was a pivotal one for you, if not one of the best decisions you've made this year. 
But, just like you, I’m no stranger to risks, disappointments, and the general letdown of what so many courses can turn into. And I’d *never* want you to experience the same with DFC.

This is where the “Integrity First” Guarantee comes in:

Take the course for a spin over the next 30 days. And if, by the end of Module #2, you don’t feel like DFC is up to snuff or that it hasn’t actually helped you build stronger visual skills you can start applying in your projects…
Simply email me at rali@designforcopywriters.com, and you’ll get your money back. No questions asked, no proof needed that you’ve “done the work”. 
Because integrity, to me, is everything.
Just like mutual trust, honesty, and transparency.
Early Bird enrollment closes at midnight Sunday, Jan 29 (ET).
Once the timer hits zero, the 3-month payment plan will disappear, along with the option to join Core Plus or Core+ Epic and get those 2 extra weeks of Office Hours that come with this waitlist-only, Early Bird offer.  

Sorry, the Early-Bird offer is no longer available.      

If you decide to join Core or Core Plus anytime before the timer hits zero, you'll be automatically upgraded to the next tier for free (valid until all Core+ Epic and Core PLUS spots are taken).

So, if you choose for Core, you'll be auto-upgraded to Core Plus (the community tier), and if you choose Core Plus, you'll get upgraded to Epic (community + feedback tier). 

(Note: If you've already joined Core, expect a separate email about your free upgrade.)

So what happens after you join?

As soon as you join Design 101 for Copywriters, you'll get prompted to create your account on the student portal. 

  1. 1
    Within 24 hours of joining, you'll also get your Welcome Pack in a separate email, with all the information you need to know about the course and how to best prepare for it. 
  2. 2
    Module #0 will be (im)patiently waiting for you in your course dashboard, with the pre-workbook becoming available on Friday, Jan 20.
  3. 3
    On Core Plus and Core+ Epic? Your community invitation will be sent out by email on Jan 27.

Our official kick-off date is Monday, Jan 30.

That's when Module #1 will unlock in your course dashboard... and DFC will officially begin!

So, if you're ready to build that unshakeable confidence and get your course login details... 

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