Connect Genuinely & Convert Ethically
across every touchpoint of your sales funnel
Your Audience Is
More Sophisticated Than Ever:
Everyone out there is trying to get into their wallet and they know it.
And the more aggressive and insincere the marketing tactic, the easier it is for them to pull back without even blinking.
Ads get scrolled past...
Emails get buried under a Gmail tab...
And webinars that are supposed to be “live” feel like a ghost town of broken promises with no real "limited space" whatsoever.
So when you have a burning desire to help your dream clients... that's just downright disheartening.
And if turning abstract concepts into meaningful words that helps them visualize what tomorrow can look like for them wasn’t hard enough already…
Trying to get your copy to resonate with your perfect client across every touchpoint of your sales funnel may seem like a monumental mission.
How many times have you asked yourself any of the following whenever you sit down to write your copy?
And Even Though...
You’ve managed to set up your funnel, create a kick-ass quiz or challenge, and go live for 5 days in a row just to connect with your tribe...
And you’ve put SO much effort into your copy or invested a big chunk of your budget in a “wordsmith” to turn your ideas into compelling copy…
Your conversions are poor and you’re nowhere near hitting the ambitious business goals you’d so diligently mapped out earlier this year.
In fact, there must be a weak link somewhere in your funnel because…
When your sales copy is not positioning your offer as the undeniable game-changer for your soon-to-be clients...
... trying to reach, captivate, establish trust, and make the impact you’ve been dreaming of is going to be 10x more difficult.
Get your dream clients to say “yes” with
Copy That Connects, Convinces and Converts
When you partner up with me, you get a fusion of conversion-focused copywriting and funnel experience strategy with empathy at its core.
Your sales funnels should be an inviting experience for your tribe and a strategically developed revenue ecosystem for your business.
My specialty lies in crafting messaging that finds your dream clients exactly where they are and connects with them on a deeper human level. This allows me to reduce points of friction, anxiety, or indecision...
... so they can say “yes” to your offer already.
That way, you can sell more of your programs, services, or digital products without drowning in overwhelm during your next launch or feeling like a sellout every time you try to string words together for your sales emails.
Ralitsa is a highly-skilled conversion copywriter; someone who thinks with her brain and consults with her heart. I feel lucky and blessed to have had the opportunity to benefit from her level of mastery and craftsmanship.
She is meticulous, organised, dedicated, and ridiculously easy to work with. Some of the best qualities you could find in a seasoned professional. She is also incredibly kind and patient with her clients.
I absolutely love how quickly she’s able to roll up her sleeves, get deep into a complex project, understand it thoroughly from all angles, and advise the best steps to achieve ambitious goals.
She performs her research and copywriting duties with surgical precision, which makes her deliverables worth 10x more than what she charges for.
Who I Best Jam With
If you identify with any (or all) of the following 6 statements and catch yourself nodding with excitement that you might have found someone who gets you, there’s a very good chance we could make magical things together:
What Does My Process Look Like?
Here’s a breakdown of the Immersive Message-Finding Framework™, my signature process for creating conversion-focused copy that wins over your audience with empathy and unapologetic authenticity.
Because copywriting without research is like fumbling your way through a pitch-black room. Or guessing at it, which is basically the same.
(But a helluva lot riskier.)
Step #1: Discover
I dive deep into your brand voice, audience, and competitors. I uncover what delights, frustrates, or motivates them, so I can easily tune in to the conversation that’s already happening in their heads.
That way, I can identify messaging gaps, opportunities, and insightful thought patterns that drive your One Reader (aka dream client) to act. Some of the ways I do this is by collecting data from review mining, on-site polls, surveys, client interviews, and going through live chat transcripts.
Step #2: Distill
After I’ve explored the worldview of your ideal client, the next step is to take all that research data and pinpoint key findings. This will help me figure out the order our messages need to follow on the page, so we can match your audience’s stage of awareness.
I determine which proven frameworks and formulas to use in the writing stage, so we can meet your readers exactly where they are with on-brand copy that reads compelling, resonates with your audience, and has one specific goal: getting the "yes".
Step #3: Develop
Now that I'm more familiar with your brand voice, audience, and competitors, and I've uncovered meaningful audience insights, it's time to write the first draft. Once I'm done, I step away and revisit in 1-2 days, tightening up the copy until the messaging is convincing, clear, and concise.
After that, I'll give our words visual context by creating a wireframe, so you can see how it'll look on-page. We then hop on a call for a complete walkthrough. You send over your feedback within 3 business days. And I turn around any edits within the same timeframe, so we can stick to our timelines.
STEP #4: DEBRIEF
We’ve finally reached the point where we implement the copy and put it to work. Depending on the project, gathering useful performance data may take some time to collect. Once we have that first batch of results, you share these with me and we dig deeper into the data.
We determine whether we should test additional variants or experiment with different angles, and we discuss how to further optimize your copy. This is to ensure that it's doing the job it's supposed to: compel your One Reader to say "yes".
Ralitsa was a dream to work with! I would recommend her to anyone looking for an experienced writer to create compelling copy. Ralitsa created a 10-email funnel for one of my online courses and was able to get into my voice with ease. She was proactive, responsive to my requests and met all deadlines. The process couldn't have been any smoother. Thank you Ralitsa!
All the As to Your Must-Ask Qs:
How do I know working with you is going to result in more conversions?
You don’t. You never know until you start testing. And if anyone guarantees conversions, I’d suggest going the other way. Because getting the sale and boosting your conversions is a lot more than relying on your copy alone.
Your relationship with your subscribers, their engagement with your brand, what you offer, who you offer it to and how you go about it are just some of the pieces that can influence your conversion rate.
The one thing I *can* guarantee, though, is collecting insights we can use to continuously improve your offer, funnels, and launches. (And working with someone who includes you in the process from the get-go.)
Any copywriter can help me with my copy. Why focus on conversion copywriting?
That’s a great (and perfectly valid) question! Part of the confusion is that a lot of writers out there label themselves as copywriters but not all copywriting has the same goals or purpose.
As a conversion copywriter, I specialize in the art and science of ethical persuasion using language, emotion, and empathy. The end result is messaging that’s based on extensive customer data research, behavioral psychology, proven frameworks, and User Experience design principles (UX).
Paired with human-to-human marketing strategy, you have someone with a reliable arsenal of skills who can help you hit your next launch goal or optimize your sales funnel so you can reach the right audience with the most relevant and timely message.
How far out are you booking?
I take on a limited number of new clients and I’m booking out 4-6 weeks in advance. The more strategic you are with your timelines, the better for your cortisol levels and peace of mind. So try to plan in advance as much as you can (you'll thank yourself later).
Any chance we can skip some part of the process?
I completely understand having tight deadlines and working with a limited budget. But you and your business deserve more than cutting corners. Just like your audience deserves the absolute best coaching or teaching experience you can offer.
So in order for me to do what I do best and help you get results from your efforts, skipping any part of my process would not only hinder that but it would also be the same as me doing you a disservice.
How can I jump on a call with you to discuss my project?
I love getting on calls with clients knowing that I’m as best prepared as possible. That way, I can respect your time and tell you in advance if working together seems like a good fit before we get to discuss anything else further.
Filling out this form will make things extra smooth and easy for both of us. Once you’re done and you hit that glorious “submit” button, I’ll be in touch within 2-3 business days so we can set up a time to talk on Zoom. It’s free, easy to install, and works like a charm 99% of the time!
How are you going to share your work with me?
I use Google Drive because it’s convenient for sharing files and it allows me to keep all project files neatly organized in a single place. Each draft is delivered as a Google Doc to make the feedback process as easy as possible.
How do I lock a spot in your calendar if I’d like to move forward?
If we turn out to be a perfect fit and you’ve given my proposal your stamp of approval, a 50% deposit will lock in your spot on my calendar and secure space for your project. That way, we can move forward as outlined in our agreement and avoid any timeline delays.
Who do you typically work with?
I’ve had the pleasure of working with a wide range of clients from a variety of different niches (e.g. eCommerce, tech, education, web design & development, health care, coaching, a.o.).
This has helped hone my interest in programs, services, and products that aim to empower, transform, or improve someone’s life (or business) for the better. Why? Because it feels amazing knowing your work can have a positive impact on someone.
So if you're a professional in the creative, tech, or health industry who also happens to vibe well with the above type of thinking, I would love to connect and see how I could best help!
Persuasion Works Best When It Strikes at the Heart of Indecision
Let’s work together to close the gap in your sales funnels and dissolve friction. So you can have a solid gateway to more sales built on humanized, empathy-based marketing.