Email strategist and conversion copywriter for empathy-driven health & wellness brands

Attract (and retain) your ideal clients. Build unshakeable trust in your brand. And turn one-time, skeptical buyers into loyal, delighted superfans.

Ralitsa Minkova


Let’s take all the guesswork out of your emails and messaging. And turn your brand into a magnetic powerhouse. 

*Everyone* says you need a better website. Better emails. Better copy... Better everything.

You know... the kind of copy that can easily captivate. Convince. And convert...

... Even the *most* skeptical buyer into an avid superfan and loyal customer.

But where do you get that high-converting copy exactly?

Do you:

  • write it yourself (and cross your fingers that you’ve done something right)?
  • ask your overworked in-house copywriter to do their magic (and wonder why your website and emails are still not working like they should)?
  • hire a 5-star copywriter on Upwork (and pray they don’t let you down after making a good impression)?
  • or turn to an agency (and hope that they give you the full VIP treatment they promised, along with a dedicated, single point of contact)?

And, before that, what if there was an even more important question to ask first? 

What's the strategy behind your messaging in the first place?

See, even if you have one killer email with a gem of a subject line, that one GOOD email will hardly save you from a poorly thought-out email strategy.

Because, ultimately, a strategy focused on your brand’s needs, objectives, and audience will outlive and outperform any short-term marketing fad.

And that’s exactly what I have to offer:

Big-picture strategy

An email and messaging strategy that honors your brand’s values, aligns with your mission, and paves the way for those ambitious (yet realistic) goals you've got. 

A solid workflow process

We'll dig deep into your brand's DNA, understand the worldview of your ideal audience, and craft copy that respects your customer’s journey every step of the way. Sans sleaze or FOMO-bloated tactics.

A committed business partner

Someone you can lean on, knowing they've got not only your best interest in mind but your customers' too. And who also values your expertise, believes in your brand, and has a knack for connecting those dots.

Ralitsa delivers a full-package service. She offered great email content along with quality insight outside of the email copy. Writing email copy is one thing but having someone looking at the big picture is something else entirely. Based on my brief experience working with Ralitsa, I'd highly recommend her to any business owner who's serious about their email marketing.



Ready to make the most out of your marketing efforts?

Here are 3 ways I can help you optimize your sales funnel with customer-centric, conversion-focused and empathy-driven copywriting:

Lifecycle Email Sequence Audit

Find out exactly what to improve in your email strategy, messaging, and overall user experience. So you can delight your subscribers and boost your conversion rates.

Empathy-Infused Conversion Copy Accelerator (Monthly)

What if you had access to a dedicated messaging strategist and conversion copywriter every month for all your copywriting needs – without a long-term commitment?

Lifecycle Email Sequence Intensive

Get a full lifecycle email sequence from scratch. So you can deliver an on-brand experience. And stay top of mind for new subscribers and first-time customers.

Hey! I'm Ralitsa.

(Sounds just like pizza ✨)

And I believe that one can never have too many books or enough deep conversations. I also believe that:

Selling what *you* believe in should feel extraordinary.

And if you’re in the business of impacting people or making their lives better, easier, or more mindful...

Selling should never feel anything BUT empowering. 

As an empathy-driven conversion copywriter and messaging strategy, my job is to help you do one thing:

Leverage the power of the right words. So you can build genuine, long- lasting relationships with your audience.

Relationships built on trust, empathy, and integrity that lead to better conversions, more sales, and a delightful customer experience for anyone who chooses to buy from you.