Turn your brand into a magnetic powerhouse with messaging that connects, compels, and converts 

Let’s take all the guesswork out of your email strategy. So you can attract your ideal customers. Build unshakeable trust. And turn one-time, skeptical buyers into loyal, delighted superfans.

Ralitsa Minkova


Empathy-first email strategist and conversion copywriter for DTC wellness and subscription-based brands

*Everyone* says you need better website copy. 

Better emails... Better everything.

You know... the kind of copy that can easily captivate.

Convince. And convert even the *most* skeptical buyer into an avid superfan.

But where do you get that high-converting copy exactly?

Do you:

  • write it yourself (and cross your fingers that you’ve done something right)?
  • ask your overworked in-house copywriter to do their magic (and wonder why your website and emails are still not working like they should)?
  • hire a 5-star copywriter on Upwork (and pray they don’t let you down after making a good first impression)?
  • or turn to an agency (and hope that they give you the full VIP treatment they promised, along with a dedicated, single point of contact)?

And, before that, what if there was an even more important question to ask first? 

What's the strategy behind your messaging in the first place?

See, even if you have one killer email with a gem of a subject line, that one GOOD email will hardly save you from a poorly thought-out email strategy.

Because, ultimately, a strategy focused on your brand’s needs, objectives, and audience will outlive and outperform any short-term marketing fad.

And that’s exactly what I have to offer:

Big-picture strategy

An email and messaging strategy that honors your brand’s values, aligns with your mission, and paves the way for those ambitious (yet realistic) goals you've got. 

A solid workflow process

We'll dig deep into your brand's DNA, understand the worldview of your ideal audience, and craft copy that respects your customer’s journey every step of the way. Sans sleaze or FOMO-bloated tactics.

A committed business partner

Someone you can lean on, knowing they've got not only your best interest in mind but your customers' too. And who also values your expertise, believes in your brand, and has a knack for connecting those dots.

Ralitsa delivers a full-package service. She offered great email content along with quality insight outside of the email copy. Writing email copy is one thing but having someone looking at the big picture is something else entirely. Based on my brief experience working with Ralitsa, I'd highly recommend her to any business owner who's serious about their email marketing.



Ready to make the most out of your marketing efforts?

Here are 3 ways I can help you optimize your sales funnel with customer-centric, conversion-focused and empathy-driven copywriting:

UX & Conversion-Focused Website Audit

Uncover any friction points in your website copy. And see how to improve your overall user experience. So you can gain greater clarity and meet your visitors where they're at.

Lifecycle Email Sequence Audit

Find out exactly what you can improve in your email strategy, messaging, and overall user experience. So you can delight your subscribers and boost your conversion rates.

Profitable Email Sequence Intensive

Win over skeptical buyers with the one email sequence your brand needs the most right now. So you can deliver a thoughtful, customer-centric experience from the very first "hello"

Hey! I'm Ralitsa.

(pronounced rA-li-tsah)

And I believe that one can never have too many books or enough deep conversations. I also believe that:

Selling what *you* believe in should feel extraordinary.

And if you’re in the business of impacting people or making their lives better, easier, or more mindful...

Selling should never feel anything BUT empowering. 

As an empathy-driven email strategist and conversion copywriter, my job is to help you do one thing:

Leverage the power of the right words. So you can build genuine, long-lasting relationships with your audience.

Relationships built on trust, empathy, and integrity that lead to more sales, higher retention, and a delightful customer experience for anyone who chooses to buy from you.