Looking for clarity or the fastest way to boost sales & retention?

Get an expert pair of eyes on your lifecycle messaging and customer journey. Or partner with a strategic brain to help you set course for email greatness (and customer delight!) 

If you're searching for a magical shortcut to more sales and revenue...

Sadly, I can't promise you that.

The magic I *can* offer you, though, is tied to your lifecycle messaging strategy.

And it all comes down to putting in the effort, care, and commitment to understanding your business and your unique needs. 

So you can get the service experience and undivided attention you deserve – all while getting closer to your business goals.

Because to me, you're not just another name I add to my client roster. 

From the moment you decide to work with me, I become your partner, who leads with your best interest in mind.

No matter if this is for a short week or 6+ months.

And if you're up for it, here are the best ways I can help:

Conversion-focused Website AUdit

Websites can be tough to optimize when you don't know what's working or what's lacking in terms of messaging AND user experience. So before you invest in a full-blown revamp, make sure you know what you're optimizing for.

Get an in-depth audit of 3 critical pages of your website, with UX and conversion-focused recommendations for a smoother, more user-friendly web experience. 

Each audit comes with a detailed report, one optimized critical copy section, and a 30-min live Q&A.

Ideal for: SaaS, product- or service-based businesses

Price: $1,200 (for 3 key pages)

Delivery: One week

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Lifecycle Email Sequence Audit

If you have an onboarding, welcome, or post-purchase email sequence that’s underperforming and isn't bringing in the conversions you were hoping for, this audit is for you. 

You'll get personalized recommendations based on the overall customer journey and how the email sequence fits into that experience. 

Each email will be annotated, so you can see what's working well, what gaps there may be to fill, and what to prioritize. 

Ideal for: Subscription or product-based businesses

Price: $1,500 (for up to 10 emails)

Delivery: One week

LIFecycle foundation INTENSIVE

If you know email should be driving more activation, retention, and revenue (but you're not sure what the biggest gaps in your lifecycle marketing are), this is for you.

Get a strategic lifecycle email foundation built around your customer journey, Voice-of-Customer research, your product suite and unique business goals. 

I'll help you identify what should be in place, uncover key messaging themes, and map out the highest-impact lifecycle emails your brand needs to support conversion and retention.

Delivered with a lifecycle audit, VOC insights, customer journey recommendations, a prioritized email roadmap, and 15–20 strategically mapped emails ready for implementation.

Ideal for: SaaS, service-based, and DTC brands that need a stronger lifecycle email foundation before investing in ongoing email marketing

Price: $6,500

Delivery: 5-6 weeks (from kick-off call)

Book a 30-min discovery call so we can look at your setup and decide if it makes sense to work together. Not a sales pitch. 


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Ralitsa is a highly-skilled conversion copywriter; someone who thinks with her brain and consults with her heart. I feel lucky and blessed to have had the opportunity to benefit from her level of mastery and craftsmanship.

She is meticulous, organised, dedicated, and ridiculously easy to work with. Some of the best qualities you could find in a seasoned professional. She is also incredibly kind and patient with her clients.

I absolutely love how quickly she’s able to roll up her sleeves, get deep into a complex project, understand it thoroughly from all angles, and advise the best steps to achieve ambitious goals.

She performs her research and copywriting duties with surgical precision, which makes her deliverables worth 10x more than what she charges for.

Rohan Chandrashekhar

Managing partner at buzzvalve.com

Need some ongoing support instead?

Check out my process to see what you can expect when you partner up with me for lifecycle email strategy and conversion copywriting. Or drop me a line and let's get the conversation started!

As I started focusing on lead gen and sales for my advertising agency, I realized we needed to showcase our expertise with a compelling case study that would attract our ideal clients.

I posted an early version of my case study to the Futur Pro Group and Ralitsa provided great feedback on what would make it better. I could really see her strategic thinking shine through.

Ralitsa’s expertise coupled with the easy onboarding process made it a no-brainer decision. The communication throughout the project exceeded my expectations, too.

I'm incredibly excited about the new case study and can't wait to get up on my website. Thank you so much Ralitsa!

tim minzer

Founder & Strategist, Tidal Marketing